With the rise of AI content tools, marketers and business owners now have powerful assistants to help scale content creation. But here’s the catch: generic AI copy doesn’t reflect your brand’s unique personality—and that can create disconnect and confusion for your audience. The solution? Training AI tools to write in your brand voice.
1. Define Your Brand Voice First
Before you can teach it, you need to document it. Ask:
Is your tone formal or conversational?
Do you use humor, or keep it serious?
Are you bold, warm, rebellious, quirky?
Create a brand voice guide with tone descriptors, sample phrases, preferred sentence structures, and even things to avoid.
💬 Example:
“We’re helpful, witty, and real. Never robotic, never pushy.”
2. Feed the AI With On-Brand Samples
AI learns by example. Provide it with well-written blog posts, emails, social captions, or product pages that reflect your style. Highlight specific tone elements you want it to emulate.
💡 Pro Tip: Annotate the samples with why they work—e.g., “This headline uses playful alliteration” or “This intro builds empathy with a relatable pain point.”
3. Use Prompt Engineering for Consistency
The prompt matters. Don’t just say, “Write a product description.” Instead, try:
“Write a 100-word product description in a playful, confident tone like [Brand Name], using short, punchy sentences and everyday language.”
The more detailed your prompt, the more accurate the voice.
4. Refine and Reinforce
AI improves through iteration. After each output, tweak what doesn’t work and reinforce what does. Over time, the tool will generate content that sounds like a natural extension of your brand.